Digital Marketing Tips and Tricks from the SPM Team

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A look back at 2015’s SEO changes

A look back at 2015’s SEO changes

When it comes to search engine optimization, the only constant is change. If you're not a dedicated SEO analyst, it can be hard to keep up with what is happening and how it is affecting your website. Here are some of the major changes in SEO - a SEO review, if you...

How great photography captures attention

How great photography captures attention

If your readers are like the rest of us, their attention spans are probably pretty short. When they can tell at a glance what a page on your website is about, they can decide quickly whether or not they want to read it. A well-placed photo that illustrates what your content is about can draw them into your content and convince them to keep reading.

Are you ready for Facebook Live Video?

Are you ready for Facebook Live Video?

Thanks to the popularity of apps like Periscope and Meerkat, Facebook is testing a live streaming video function. It's called "Live Video," and as of now it is only available to a small percentage of iPhone users in the US. But Facebook Live Video has the potential to...

Digital Marketing: What’s coming in 2016

Digital Marketing: What’s coming in 2016

The Mid Atlantic digital marketing landscape is always on the move. Just when you've mastered this year's hot new tips, another year is coming right around the corner with even fresher marketing techniques and best practices. These are the trends that we at SPM...